Optimising and supporting websites from Driffield, the Capital of the Wolds
My website loads faster than Usain Bolt! — taking just 0.2 seconds on average.
Nobody likes to wait for a website to load. In fact, according to Kissmetrics: "A 1 second delay in page response can result in a 7% reduction in conversions", with that in mind, every millisecond counts. By resolving errors and optimising content, I can reduce the load time of every website that I support.
If you haven't realised already, I love analogies — they are the Juliet to my Romeo.
A new website is like a new home, when you first move in, it is beautiful, you love it and you invite friends over to party and celebrate. However, you should be careful not to forget about the time and work required for cleaning and maintenance to keep from future headaches, angered neighbours and wasted money.
Your website is much the same, it needs regular scheduled updates to ensure it displays correctly & securely in modern browsers (Chrome is updated every two‑three weeks for minor releases and every four weeks for major releases).
If issues are ignored, they can become a larger problem — requiring a more costly approach to rectify (like replacing the entire roof, rather than patching the felt).
More than just ensuring your website is actually displaying, it's also important that your visitors are getting the correct and most up-to-date information about your business. With the internet in their pockets, your customers are visiting your website to quickly find answers without having to call or email you.
Picture yourself checking the local Chinese takeaway's opening times — and thus being frustrated when it turns out they close early during the off‑peak season. If only their times were updated, you'd have known to set off 20 minutes earlier and could have had your chow mein.
Examples of ongoing content support: sending newsletters; appending new staff members; adding new product lines; updating addresses or phone numbers; telling the world you now prefer dogs to cats — jesting! That's never going to happen ;)
To quote Benjamin Franklin, ‘by failing to prepare you are preparing to fail’.
Some things are out of our control, so by taking regular backups we'll be ready for when the inevitable ice age tidal wave arrives, making your "home" quick to rebuild — if only Manhattan had hired me in The Day After Tomorrow.
Have a website that needs supporting?